Event Handout

As I mentioned in the last post, I reused the element poster for this handout. I felt this would spare any visual disparity/confusion. I'll need to tweak some of it one final time because I feel it's lacking something but other then that, the function of this handout has been achieve, i.e, help outline the elements and promote social interaction within the event.

Final Posters

I think I have executed the posters for this project fairly well. I've reused these posters within the handout i've designed for the event, mainly because they were strongly designed enough to work within the handout as opposed to laziness. The element posters are designed to be within the event, rather then as any outside promotion. The only poster designed to promote this event is the dated one with details about the social network contacts. The brief outlined to produce an ad campaign to raise awareness of Glayva and so in producing a campaign around an event that in and of itself is an awarness event, I think i've met the briefs specifications.

Digitial Diary

I've attatched the digital diary for the campaign i've come up with for Glayva. I've designed 4 posters, which were subsequently used within the leaflet at the event too. This was to ensure that there'd be no visual disparity between anything you'd see within the event.

As i've written about in my sketchbook, the campaign I came up with for Glayva is based around a fictitious event where Glayva runs a mixology night with the drink of choice being Glayva, for obvious reasons. Mixology is quite the buzz among it's target demographic (the new one) so I chose to centre my campaign around it.

The themes, again which i've written about at length in my sketchbook, is a theme for the campaign and a way to tie together both the drinks/recipes and social interaction, which is a big part of campaign too.

Personality Types

I've decided to base these themed drinks and tie them into people as well, the reasoning being, if you knew your "element", you would have a drink recommended to you in the leaflet/ posters in the event. It also ties into the quiz. I used horoscope profiles as an inspiration source and have written the following ot support each type

Passion
You live life with love, a passion you nuture inside
you until you can’t contain it, setting your wild side free.

Cool
You live life with calm, ease and a natural flow that guides you through your life.

Fresh
You live life with a zest, eagnerness and high spirit, no one stands in your way.

Free
You live life freely and natural, you live in harmony with your surroundings.


"Zodiac Sign Profiles by Horoscope.com: Get Your Free Horoscope Profile." Celebrity Horoscopes by Horoscope.com | Astrology Profiles of Famous People. Accessed on Web. 04 May 2011. Available at http://my.horoscope.com/astrology/horoscope-sign-index.html

Recipes

I've been researching into recipes to be used in the leaflet/handout at the event. This link has hundreds of recipes for various different cocktails and has given me ideas on how to theme the drinks. I've decided for the recipes for the Passion, Cool, Fresh and Free themed drinks are as follows:

Passion
1 Part Glayva
3 Parts Raspberry

Cool
1 Part Glayva
3 Parts Blueberry

Free
1 Part Glayva
3 Parts Apple

Fresh
1 Part Glayva
3 Parts Apricot

Merchandise

Alcoholic merchandising was an avenue I looked at tying into my project. Here is a good website for some merchandise.

Bar Lovers | Specialising in Bar Accessories, Bar Runners, Bar Fridges, Beer Fridges, Games Room Accessories & Favourite Brand Names. Accessed on Web. 04 May 2011. Available at http://www.barlovers.com.au

Pop up bars

"This is the land of the disposal everything. From nappies to clothes (thanks to the Primark revolution), everything is here today, gone tomorrow. After all, we want the newest, shiniest, coolest, next best thing and we want it now! The poor bars and pubs can barely keep up with consumer demand before the next hip trend hits the pages of Dazed and Confused. What’s a drinking den to do?
The obvious answer is the temporary or ‘pop-up’ bar. These are springing up all over London for a few weeks at a time before disappearing forever. A great way of keeping somewhere fresh, seasonal and interesting for drinkers after something a bit different."

This is an article on pop up bars, something I considered but ultimately chose not to.

"Now You See It, Now You Don't - Pop-Up Bars." London Guide for London Restaurants, Bars and Pubs, Hotels, Clubs and Cinemas. Accessed on Web. 04 May 2011. Available at http://www.viewlondon.co.uk/blog/now-you-see-it-now-you-dont-pop-up-bars-post-19.html