Digitial Diary

I've attatched the digital diary for the campaign i've come up with for Glayva. I've designed 4 posters, which were subsequently used within the leaflet at the event too. This was to ensure that there'd be no visual disparity between anything you'd see within the event.

As i've written about in my sketchbook, the campaign I came up with for Glayva is based around a fictitious event where Glayva runs a mixology night with the drink of choice being Glayva, for obvious reasons. Mixology is quite the buzz among it's target demographic (the new one) so I chose to centre my campaign around it.

The themes, again which i've written about at length in my sketchbook, is a theme for the campaign and a way to tie together both the drinks/recipes and social interaction, which is a big part of campaign too.