At the moment, Glayva has a competion going to win a winter break at Hotel du Vin in Edinburgh. A potential way to target their primary target audience could be through incentives, perhaps a Glayva drinking event. Glayva's positioning indicates to me that they could benefit from an awareness campaign of their ties to scotland. This could make them appear more cultured and could appeal more to the affluent consumer.
No comments:
Post a Comment